NERA Nr. 1

Description

fOTOS und Text © Lana Grossa

Text by Lana Grossa:

Description

UNA STORIA ITALIANA – AUS LIEBE ZUM GARN

The history of Lana Grossa is a story of decades of relationships with the top spinning mills in Italy – manufacturers that also enjoy an outstanding reputation worldwide. No coincidence, because textile trade and production have been one of the most important economic sectors in the country for centuries.

The interest in quality, innovation and craftsmanship is correspondingly great. With our yarns we bring a piece of Italy to Germany – as the perfect basis for long-lasting and extraordinary DIY pieces. This new magazine fits in with models that Italians would also wear: timeless, modern and very luxurious.

TUTTO BENE – MODE AUF ITALIENISCH

For Italians, this is no exception, but as commonplace as the cappuccino in the morning. Fashion is in their blood. They love and live it – discuss it, experiment with it, celebrate it. Meanwhile, they have cultivated a natural sense of style, dress naturally and effortlessly.

But where does this passion for fashion come from?

There are some reasons for this, Italy’s traditional connection to the textile industry, for example. On top of that, the sun often shines here – life takes place mainly outside. Seeing and being seen is fun and provides topic for discussion at Aperitivo and Co. The outfits also reflect the attitude to life – they seem uncomplicated, lighter than air. That is what you want? In our magazine you will find typical Italian knit: simple, chic and with a lot of love for exquisite details. A first step towards the Mediterranean way of life.

Andiamo.